smalleringPosted: December 26, 2012
I was introduced to the concept of smallering by my friend, Lori Taylor of Firefly Diapers & Fuzbaby. It wasn’t the business concept I had in mind at the time, which was to grow it as big as it could grow. That’s okay, Lori continued to tell me to take care of myself & my children, every so often gently reminding me that these years with my littles go by so fast & there’s no re-do.
After nearly 5 years in the diaper-making business, with the last 2 going at it really hard & just about non-stop, I’ve made the decision to “smaller” our family business. There have been too many missed soccer games, field trips, and bedtime snuggles and I really miss my family.
So, at some point in February, we’ll close up our out-of-home studio & re-locate back to our in-home studio. We haven’t ironed out any of the details yet, except that we’ll definitely be going smaller.
For now, we do know that we’ll continue to stock something weekly. Some weeks it’ll be fitteds, other weeks it’ll be fleece. (Oh wait, you didn’t hear? Yep, we have this amazing fleece longies thing going on & we’ll debut them in January! Be sure to join our Facebook Buy/Sell/Trade/Chat page for access to sales, giveaways, & other insider info) There will likely be a few price changes, but some prices will stay the same. Our best selling Squish line, for example, will not change. We’ll also have to say good-bye, at least for now, to the sized Loops line. We will continue to stock the one-size & newborn Loops, they’re just too popular to shelve.
In the coming months you’ll see a renewed focus on beauty, design, & detail. In growing the business, it’s become too much of a numbers game…we need to sell X number of diapers this week, this month, this quarter, etc. It’s mind-numbing & tends to kill inspired sewing. I’m tired of pumping out as many diapers as possible. I want to create. I want to get back to what I started: hand-making unique, often one-of-a-kind, diapers with unparalleled detail & an always amazing customer experience.
I hope you’ll stick around to see what comes next.